People believe their peers; it’s that simple. This style of video involves a straightforward interview approach; one that places on camera real people who initially thought unionization was the answer to their problems … then learned the hard way that a union brought even more problems.

When producing this type of video, we have interviewed former members of the union targeting your operation, as well as union members who wish their union would go away. Current employees who formally worked in unionized facilities make the best spokespersons. Their real stories, told either directly to the camera or in a round-table discussion, deliver a powerful message and are extremely impactful.

Content gathered can be assembled into a complete video or shown as a series of short videos that are viewed at weekly/monthly meetings of staffs in your facilities. These factual stories can also be released on your “dark website.”