Product and/or Service Introductions? How to Use It? Corporate Policy? Consumer Benefits? Point of Purchase? Promotion and Demos. For these and more, First Cut Communications uses motion, color, music, graphics, dramatizations to convince. To Sell!
William L Bonnell "Shaping the Future"
A celebration of Tredegar Industries' success as an internationally-recognized company, as a business partner, and as a corporate citizen. Using the William L Bonnell aluminum extrusion plant in Newnan, Georgia as its focus, testimonials from employees, vendors, customers and neighbors reveal to the viewer how the Tredegar family of companies is shaping a bright, prosperous future for employees, the local area and all of its stakeholders.
Interface Flooring Systems "The Way We Do Business"
Interface turned its 20th Anniversary Celebration into an employee recognition event, asking First Cut Communications to shoot nearly fifty interviews with a cross-section of employees from Georgia to California, then combine them with location footage, custom graphics and animation into a six-minute piece that could be shown at Interface plant and office locations throughout the world. This fast-moving, fun and funny program was soon followed-up with a more serious but no less interesting company profile featuring interviews with top executives.
ITC Financial "New Product Introduction"
Two challenges. Number One: introduce a brand new product and its advantages to management. Number Two: persuade employees to accept their wages in a new format -- an electronic transfer to a plastic card with their name on it.
First Cut Communications produced a four-video series to introduce the new concept and its advantages to management and/or owners of firms, then educate employees on the safety, the economy, the convenience of the new wage payment system. The videos helped the new firm and its product achieve a successful kick off and grow its list of customers.
