Disabusing union leadership regarding wage and benefit demands, introducing revised health care plans, changing retirement benefits? Whatever the sensitive topic, delivery of a clear and consistent message is essential. First Cut Communications video-based communications guarantee clarity and consistency.
Allied Holdings "Work Rule Revisions"
Allied Holdings, the largest car haul firm in North America, was losing market share to lower cost, non-union car haulers, and UAW leadership was preparing to demand wage and benefit increases in both Canada and the USA. These short video spots, shown in driver lounges, avoided attacks on union leadership but drew strong comparisons between what IBT drivers for Allied presently enjoyed as compared to non-union drivers. With support from rank-and-file union members, Allied avoided demands for increases and achieved favorable revisions in work rules.
FMC "Last, Best, Final Offer"
Union leadership was not providing striking members with complete information about the company's Last, Best and Final Offer. This video, shipped to the homes of strikers, used an on-camera appearance by the female mine manager. She explained why the video was necessary. An off-camera narration by an actor reading the actual offer put the desired spin on the offer. Shortly after the video was delivered to workers' home, an agreement was reached.
Motor Coils "Productivity"
Consistently decreasing productivity of a union work force at one of this firm's locomotive refurbishing plants had reached unacceptable levels. Achieving revisions in the existing contract was not an option. This "video-within-a-video" combines a professional presentation of facts along with employee comments. It succeeded without incurring legal complaints from the union.
